With the improvement of people's living standards, there is an increasing demand for the development of cultural and entertainment industries, as well as the construction of large-scale opera houses and stages. The 2017 Shanghai World Expo and the 2018 Shanghai International Lighting Expo have brought success to China, further fueling the procurement of stage lighting. The Chinese professional lighting market is already in a good period of development. In terms of application, many art designs in China have reached a high level, with sufficient capital investment and frequent large-scale projects in the domestic stage lighting market, which requires higher capabilities for enterprises to undertake projects.
In multiple large-scale exhibitions in China, many small and medium-sized enterprises have been attracted to participate, and many new equipment can also be seen. Foreign brands are also targeting the Chinese market. On the one hand, the foreign market is not as prosperous as imagined, and the demand for products is limited; On the other hand, China's market demand is in a period of rapid growth, accompanied by the government's policy drive and capital support for the cultural industry, and the procurement volume of stage performance equipment continues to be strong. Therefore, a large number of foreign brands have flooded into the Chinese market, striving to get a share of the pie. At the same time, domestic enterprises have also emerged at international exhibition booths, drawing on the successful experience of foreign Xingdong brands and continuously penetrating the international market through exhibitions.
Looking back at the supply and purchasing situation of the domestic stage lighting market in 2009, moving head lights, LED lights, and computer lights alternately occupied the top three positions.
Transformation of Stage Lighting Export and Technological Bottlenecks
After experiencing the heavy blow of the financial crisis, the export situation of our country's products has also begun a new phase of strength. The rise in raw material prices has led to an increase of about 20% in production and manufacturing costs, but despite a general cost increase of 20%, it is difficult to achieve a 20% increase in product sales prices, and China's manufacturing cost advantage is no longer prominent. This has led many professional lighting export enterprises to shift their exports from developing countries to developed countries such as Europe and the United States; Transitioning from high-density labor and low profit product production to independent intellectual property, high-tech, and high value-added product production. These changes have led to a virtuous cycle of quantitative to qualitative changes in the management level of enterprises, including production scale, process control, and quality management.
With the continuous advancement of stage technology, lighting has become an important part of art. Advanced lighting interpretation techniques can bring people more stunning visual impact effects. The global popularity of "Avatar" has made people's pursuit of stage lighting reach a new level. Stage lighting design not only absorbs new technologies, but also better integrates with art. However, most domestic professional lighting manufacturers have developed by doing OEM, and their development speed lags far behind the rapidly advancing lighting technology.
Since the introduction of professional lighting in China in the 1990s, due to the lack of high-end technology and low technical barriers, it can be installed according to different customer requirements. There is not a significant gap in product technology between domestic manufacturers. Nowadays, this has become a bottleneck faced by professional lighting companies, and there is a significant gap between their product research and development capabilities and innovation consciousness and the high-end technology of stage lighting.
With the improvement of people's living standards, there is an increasing demand for the development of cultural and entertainment industries, as well as the construction of large-scale opera houses and stages. The 2017 Shanghai World Expo and the 2018 Shanghai International Lighting Expo have brought success to China, further fueling the procurement of stage lighting. The Chinese professional lighting market is already in a good period of development. In terms of application, many art designs in China have reached a high level, with sufficient capital investment and frequent large-scale projects in the domestic stage lighting market, which requires higher capabilities for enterprises to undertake projects.
In multiple large-scale exhibitions in China, many small and medium-sized enterprises have been attracted to participate, and many new equipment can also be seen. Foreign brands are also targeting the Chinese market. On the one hand, the foreign market is not as prosperous as imagined, and the demand for products is limited; On the other hand, China's market demand is in a period of rapid growth, accompanied by the government's policy drive and capital support for the cultural industry, and the procurement volume of stage performance equipment continues to be strong. Therefore, a large number of foreign brands have flooded into the Chinese market, striving to get a share of the pie. At the same time, domestic enterprises have also emerged at international exhibition booths, drawing on the successful experience of foreign Xingdong brands and continuously penetrating the international market through exhibitions.
Looking back at the supply and purchasing situation of the domestic stage lighting market in 2009, moving head lights, LED lights, and computer lights alternately occupied the top three positions.
Transformation of Stage Lighting Export and Technological Bottlenecks
After experiencing the heavy blow of the financial crisis, the export situation of our country's products has also begun a new phase of strength. The rise in raw material prices has led to an increase of about 20% in production and manufacturing costs, but despite a general cost increase of 20%, it is difficult to achieve a 20% increase in product sales prices, and China's manufacturing cost advantage is no longer prominent. This has led many professional lighting export enterprises to shift their exports from developing countries to developed countries such as Europe and the United States; Transitioning from high-density labor and low profit product production to independent intellectual property, high-tech, and high value-added product production. These changes have led to a virtuous cycle of quantitative to qualitative changes in the management level of enterprises, including production scale, process control, and quality management.
With the continuous advancement of stage technology, lighting has become an important part of art. Advanced lighting interpretation techniques can bring people more stunning visual impact effects. The global popularity of "Avatar" has made people's pursuit of stage lighting reach a new level. Stage lighting design not only absorbs new technologies, but also better integrates with art. However, most domestic professional lighting manufacturers have developed by doing OEM, and their development speed lags far behind the rapidly advancing lighting technology.
Since the introduction of professional lighting in China in the 1990s, due to the lack of high-end technology and low technical barriers, it can be installed according to different customer requirements. There is not a significant gap in product technology between domestic manufacturers. Nowadays, this has become a bottleneck faced by professional lighting companies, and there is a significant gap between their product research and development capabilities and innovation consciousness and the high-end technology of stage lighting.
The development of control technology for professional stage lighting equipment began in the 15th century when European courts and nobles enjoyed performances, and later underwent a completely new transformation with the invention of electricity. The stage lighting control technology has gone through the stages of primitive control technology, analog control technology, digital technology control, and intelligent networked control.
With the popularization of computer network technology, the networking of lighting control systems is becoming increasingly mature, and intelligent networked lighting control systems have formed a trend. In the studio or performance venue, all lighting control equipment, including computer dimming table, computer effect light control console, digital mechanical light control console, electric boom control console, laser control console, color changer control console, etc., can be connected to controlled equipment through network workstations, including dimming cabinets, computer effect lighting fixtures, mechanical lights, electric booms, laser lights, color changers, etc. They use TCPIP Ethernet network technology alone or a combination of TCPIP Ethernet and traditional DMX control technology to control the entire lighting system. WeChat screenshot
Many lighting manufacturers are developing and applying networked control systems, and launching networked technology solutions with different characteristics to showcase their networked lighting control systems. After the successful implementation of multi network integration technology in stage lighting control systems, it gradually began to be applied in building intelligent control systems, and lighting control entered a broader field.