At present, the total number of performing arts equipment enterprises in China has increased by 33% compared with the last industry survey, the core business (professional lighting, professional audio, stage machinery) has increased by 26.1%, the total assets of the industry reached 140 billion yuan, and the main revenue reached 196.06 billion yuan.
At present, China has become an important manufacturing base for lighting and sound and performing arts equipment products in the world, especially in the Pearl River Delta region. More than 70% of the enterprises gather in the Pearl River Delta region, and their output value accounts for about 80% of the total output value of the industry.
New industry researchers predict that the scale of China's lighting equipment will reach 264.27 billion yuan in 2024.
Performance lighting equipment industry development pain point
Core technical barriers
Admittedly, along with the government's policy drive and capital support for the cultural industry, the procurement volume of stage performing arts equipment continues to flourish. On the one hand, more foreign brands target the Chinese market, strive to get a share of the pie; on the other hand, China's performance lighting industry is in a rapid rise, at the same time, domestic enterprises also in the international booth, drawing on the successful experience of excellent foreign brands, through the exhibition constantly penetrate into the international market.
But in general, there is still a certain gap between China's performing lighting industry and the world's advanced level. And with the continuous progress of stage technology, the requirements of lighting design fusion technology and art are higher. However, there are still a large number of small and medium-sized enterprises in the industry, and a considerable part of the products still belong to the low-end products with low technology content and serious homogenization. Compared with the rapid lighting technology, the development speed is far behind, and the fierce competition leads to the low profit level of most enterprises in the industry. Product research and development ability and innovation consciousness are the barriers that Chinese performing arts and lighting equipment enterprises need to break through for a long time in the future.
To change this dilemma, we must first start from the fundamental "talent". Fortunately is that many enterprises in China have begun to pay attention to the introduction and training of technical personnel. From the employment positions provided by employers, in addition to dance, music and other professional graduates, many units on the stage art set design, lighting and sound control, field affairs and stage supervision, ticketing and other aspects of the talent demand are relatively large. Many enterprises not only compete to select talents, but also sign agreements with colleges and universities to build training bases to institutionalize school-enterprise cooperation in the future.
Transboundary technology migration
With the continuous innovation of the stage lighting industry technology, LED as a new light source is mostly used, which almost eliminates all kinds of pollution, and can be called the real "green light source". And the beam ecstasy lamp is also an essential light on the stage, therefore, in the stage lighting equipment LED lamp and the ecstasy beam lamp in the performance has become indispensable products.
"Stage environment, environment stage!"Make the environment to give an artistic effect.
"Large theme lighting", "digital home" and other new needs make the traditional building environment lighting and stage lighting difficult, many manufacturers use the stage lighting technology and standards to make outdoor or building environment lighting lamps. Such as: waterproof series computer lamp, high-power outdoor computer lamp, high-power laser, etc., and some professional lighting enterprises began to develop family use to give consideration to the basic lighting and artistic effect lighting lamps and control system.
Computer software on stage lighting design will continue to evolve, and will eventually allow the designer to dominate his "visual" technology in a fully artistic and "interactive" way. Now lighting software provides designers with design, painting and paperwork. Future stage lighting design software will be able to use the "tactile screen" and "speech recognition" features.
The future imagination space of performing arts and lighting equipment
From simplification to diversification
In the past, the stage lighting, often called "stage lighting", presents an obvious single characteristics. And the future stage lighting, has a diversified development trend.
The 21st century is an era of diversification. The multi-polarization of global politics and the multilateralism of economy and trade determine the diversification of culture. The diversity of culture directly determines the diversity of stage lighting. The development trend of stage lighting diversification has been seen at present.
The first is the close combination of lighting, scenery, props, costumes, makeup and sound effects, forming a diversified complex. Sometimes there is "scene", sometimes there is "light effect", lighting is everywhere all the time, everywhere, become a positive factor in diversification. For example, the "Light Cube" during the military parade and mass parade in the capital Tian 'anmen Square, celebrating the 60th anniversary of the founding of the People's Republic of China, is a complex of lights, scenery and props.
The second is that the light itself changes from a single light element to a complex of diversified elements integrating sound, light, chemistry and electricity. For example, strobe lights and sound control lights, etc., are typical representatives.
The third is the diversification of the stage lighting itself. Many stage performances use different lights to distinguish them from the same stage, at different times, and thus constitute a variety of stage lights. Another example is the stage lighting of the TV variety show "Transformation", which is divided into three different lighting areas to create three different stage environments: the modern urban night scene, the lights and the neon lights, the old lights of the old buildings show the historical memory; the visual collision formed by the old and new lights... and so on.
From passive to active change
In the past, the stage lighting is often overemphasized for the stage performance, " creating the sense of space and time of the stage environment, rendering the stage atmosphere, highlighting the central characters, and providing lighting effects (such as running clouds, rain, water waves, lightning) and so on."In the position of a passive service. What's more, it only emphasizes the role of lighting: " Another main task of stage lighting is the ordinary stage lighting during the performance, so it is also called' stage lighting '.”
But the current stage lighting, in addition to the existing function of serving the stage performance in the past, puts more emphasis on the active role of lighting itself and the creation and creativity of lighting, so that the stage lighting plays a more and greater artistic role in deepening the theme, creating the style and building the brand.
Initiative is short for "subjective initiative", also known as "conscious initiative", which originally refers to " people's initiative in understanding and transforming the world in practice. Is the characteristic that distinguishes people from animals. It includes the two aspects of cognition and the initiative of practice, among which the initiative of practice is the most fundamental."Here to borrow this language, emphasize the stage lighting of its own initiative, creativity, pioneering.
Here, too, there are many convincing examples. For example, in the opening and closing ceremonies of the 2008 Beijing Olympic Games, the lighting fully demonstrated the characteristics of their own initiative. It feels like: only the unexpected, no light can not do.
Thus, the transformation from passive to active is also one of the new trends of the development of stage lighting.
Change from static transformation to dynamic transformation
In the past, the stage lighting is often in a static state, even if slightly changed, it is only reflected in the light and shade, color, position.
And now the stage lighting, is mostly in the clever and changeable state. On the stage, birds and butterflies are flying everywhere, and various light patterns made by lights are also interwoven and colorful. The dynamic effect of stage lighting can be seen everywhere. It can be said that the stage lighting itself constitutes a clever art world.
Thus, the transformation from static to dynamic is one of the new trends of the development of stage lighting.
Small knot
Development status and prospect of performing arts and lighting equipment:
1. In 2018, the market share of the top three companies in global production scale was 14.28%, and the market share of the top ten companies in production scale was 27.88%.
2. There are more than 7,000 enterprises in the performing arts equipment industry in China, including 5,600 enterprises in the professional lighting, audio and stage machinery industries, and about 1,500 enterprises in other related fields and businesses. The total assets of the industry reached 140 billion yuan, and the main revenue reached 196.06 billion yuan.
3. It is expected that the scale of China's performing lighting equipment will reach 264.27 billion yuan in 2024.
Performance lighting equipment industry development pain point
1. Low in technology content
2. Serious homogenization
3. There is a big gap with the world's advanced level
4. Cross-border technology migration, with increasing external uncertainties
The future imagination space of performing arts and lighting equipment
1. Transformation from simplification to diversification
2. Change from passive to dynamic
3. Change from static transformation to dynamic transformation
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